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The project intro (with summarize in English)



Red Book(xiaohongshu) Operation & Co-Brand campaigns - 23k followers (Jan, 24)
- Official account operations
- Fanclub account operations
- Co-branding cases
日常小红书运营,活动宣发,品牌联名
以及小红书官方合作活动(超好吃补给站、没想到事务所等)
Weibo operations - 54k followers (Jan, 24)
- Weibo general operations and planning
- Co-Branding events
- Branding campaigns
- SEO programs (popular search and result optimizing)
- 微博内容规划和日常运营
- 品牌联动活动
- 品牌内容宣发
- 微活动
- 官方合作(热搜头条等)



TikTok works



- Kol selection - Content compound plan
- Liaison through all MNC agencies
- Responsible for content quality control, legitimacy check and publish,
- co-op works with E-com dpt.(Product info optimization, live streaming scheme planning)
- 抖音红人甄选和内容矩阵搭建
- brief到发布的全程跟进以及与第三方的沟通
- 与电商部门的合作(促销活动制定审核,电商文描审核优化,周边赠品策略,直播玩法+价格策略)
抖音名称:糖豆子
粉丝:419.2w
合作作品效果:1.5w赞
抖音名称:振宇的生活记
粉丝:257w
合作作品效果:1.4w赞
抖音名称:中华厨猫
粉丝:241.9w
合作作品效果:2w赞
契合TA 软植入 内容可接受度高,效果稳定
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