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Social media operations & Projects  
社媒运营和案例

DALL·E 2024-04-14 17.04.35 - Create a simplified and visually appealing image for a social

Strategic planner & excution

INFO

​除微信外的品牌社媒矩阵运营

Budget 预算占比

Not available

Object 目的

- Customer engagement

- Brand education

- Fully anticipate the TA's online experiences

​Link 作品参考和链接

Travel Apps

The project intro  (with summarize in English)

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Red Book(xiaohongshu) Operation & Co-Brand campaigns - 23k followers (Jan, 24)

- Official account operations

- Fanclub account operations

- Co-branding cases

日常小红书运营,活动宣发,品牌联名

​以及小红书官方合作活动(超好吃补给站、没想到事务所等)

Weibo operations - 54k followers (Jan, 24)

- Weibo general operations and planning

- Co-Branding events

- Branding campaigns

- SEO programs (popular search and result optimizing)

- 微博内容规划和日常运营

- 品牌联动活动

- 品牌内容宣发

- 微活动

- 官方合作(热搜头条等)

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TikTok works 
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- Kol selection - Content compound plan

- Liaison through all MNC agencies

- Responsible for content quality control, legitimacy check and publish,

- co-op works with E-com dpt.(Product info optimization, live streaming scheme planning)

 

- 抖音红人甄选和内容矩阵搭建

- brief到发布的全程跟进以及与第三方的沟通

- 与电商部门的合作(促销活动制定审核,电商文描审核优化,周边赠品策略,直播玩法+价格策略) 

抖音名称:糖豆子

粉丝:419.2w

合作作品效果:1.5w赞

抖音名称:振宇的生活记

粉丝:257w

合作作品效果:1.4w赞

抖音名称:中华厨猫

粉丝:241.9w

合作作品效果:2w赞

​契合TA   软植入   内容可接受度高,效果稳定

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FMCG Digital Marketing - Brand & Product Management

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