Projects Collection 营销案例
Explore my portfolio by scrolling down and clicking on any project card for further details. In line with ethical guidelines, only my personal expertise and leadership roles are featured. While I independently planned, led, and executed all projects, the content is the intellectual property of the respective brands. Please respect these boundaries and refrain from using or sharing any images or reports.
下滑查看不同项目描述，点击项目卡片查看项目介绍；
保持商业道德的基准下，仅针对个人掌握的技能和带领项目的经验做简要描述。所有陈述项目均为本人过往带领项目，内容和方案均由本人创作，但依旧为品牌所有，请不要以任何目分享、使用这些内容，感谢您的配合！
Digital Marketing Projects
个人数字营销案例
Brand in WeChat Ecosystem
品牌微信生态项目组
Project Lead 项目负责人
Project aimed at attracting and retaining customers through innovative methods that covers all approaches in WeChat.
小程序商城+微信公众号+视频号+小程序+企微社群链路打通，持续拉新+留存
Social Media Platforms
品牌社媒运营
Admin 管理员
Significantly increasing brand visibility (10,000+ new UGCs and Top 1 search ranking in its category for 2022 on Little Red Book).双微/小红书等社媒平台运营：运营期间双微涨粉10w+，小红书2w+。
Multi-functional Mini-Program
互动型小程序
Project Lead 项目负责人
Implements the core value into the fun game, attracting new users and maintaining as the center of the whole WeChat matrix. 将品牌理念贯穿整个互动；赋予IP角色们完整性格，提高市场竞争力；链接品牌用户、累积数字资产长效运营。
Offline Projects - Pop up Evenet
线下活动专案 - 路演，快闪
Offline Events
快闪、路演和会展活动
Project Lead 项目负责人
Coordinates over 70 national events yearly, engaged directly with over 50 million customers and generate significant brand exposure.快闪活动策划、设计、目标定制、SOP撰写及物料审核，年均全国70场+线下推广活动触达5千万+人次，达成曝光2亿+
SOP&GUidelines
活动执行手册&内容审核标准的撰写
Write the Event Bible & SOPs
活动执行手册和审核标准的制定
Executive 策划和执行
The SOP and manuals help delivering the knowledge from HQ to subsidiaries. 制作可用于全国市场team复制大型快闪活动的指导手册以及内容创作时品牌组的审核标准，督促第三方&各区域产出安全有效的内容。