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WeChat Ecosystem Project Intro
​微信生态下，品牌基础矩阵的搭建

As a highly competitive social platform in China, the WeChat ecosystem is indispensable for any brand aiming to advance to the next phase.

如项目卡片介绍，微信生态作为极有竞争力的社交平台，任何想要进入下一阶段的品牌都不可忽视对微信生态的进驻和开发。

品牌微信运营的底层框架：

(Only the Chinese version of graphic is available, kindly read description blow)

For businesses aiming at the Chinese market, leveraging the WeChat ecosystem is crucial, thanks to its vast 1.3 billion user base and robust B-C interaction tools like video channels, Moments, mini-programs, and public accounts, alongside engaging features like Red Packets.

My role in integrating a new brand into WeChat led to significant engagement, growing from 5,000 to over 50,000 public account fans within two years, with yearly returns of over 20,000 unique visits and 100 million page views. Including user-generated content, the return on investment exceeded 100%.
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​在微信矩阵内，了解主要功能的优势以及它们之间的关联可以帮助品牌快速套用成功模板，打造强势稳定且多功能的私域流量池。

Within the WeChat ecosystem, understanding the advantages of key features and their interconnections can help brands quickly establish a stable, and multifunctional brand base.

累计沉淀：  公众号 5.6w                                   小程序19w UV     

User Base：

WeChat Offical account 56K          Mini-Programe 190K 
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We-search : brand SEO, entrance to all features 

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Video Channel:
In-house TikTok that connects Red packets, Brand account and mini-program

Official vids
for post & placement in Moment
Moment AD draws new traffic to Video account
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Moment:
Friends & Brands feeds

link
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Brand account
(Official Accounts)

link
Brand marketing



Performance marketing
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In-house features
Red Packet
Meme center

All available for branding purposes

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Mini-Program
Interactions, Sales

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WeChat PRO:
The CRM system connecting Mini-programs for loyalty program and sales connection

  • Customer Service
  • Communities
  • Shared links
  • Shared links
  • go purchase

Branding applications of the main features 
Click cards to read more about what actions were taken in each features

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