Mini-program
INFO
微信小程序搭建
Object 目的
- cash return
- user interactions (campaigns etc)
Budget 预算占比
30%
Link 作品参考和链接
The project intro report (Chinese with summarize in English)
Why did it do the trick?
This digital project stands out brilliantly! It's crafted with a strategic blend of storytelling and interactive features, inviting participation through a mix of engaging modules. Dive into our captivating narrative using beloved IP (mascot) , adding an element of storytelling to the user experience.
There's a clear emphasis on community building and interaction, with a mechanism for user contributions that amplify brand messaging. The results speak for themselves, showcasing substantial growth in user engagement and a significant return on investment, highlighted by a surge in user-generated content, which underscores the campaign's effectiveness and reach.
How did we compose the strategy
The right side shows how we turned our digital strategy into a storytelling powerhouse. We start with our familiar and lovable IP and revamp it into a captivating narrative that our fans just can't get enough of. Think comic strip adventures, addictive mini-games, and an interactive product experience that brings our 'King of Tomato' to life.
We're not just talking about engagement; we're reinventing it. With every click, swipe, and tap, our community dives deeper into our world. They're not just watching our story—they're part of it, completing daily missions and collecting rewards, all the while building a buzz that's just as nutritious as our tomatoes.
And we've wrapped this all up with our standout slogan, making sure that when you think of fun, fresh, and flavorful, you think of us. We're the taste on everyone's tongue, the game on every phone, and the brand in every heart.
A day of our fans(demo of user experience)
This slide’s all about the vibe of our campaign. Imagine starting with just one person getting to know our brand and then, boom, we’ve got a whole community engaged from dawn till dusk. We make connecting with us super easy—just a few taps in WeChat, and you're part of the action. Players get to jump into a short, sweet game that's perfect for that little break in the day.
And get this, the fun doesn’t stop there—each game leads to daily tasks that are all about our brand, and we even have a to-do list to keep everyone on track. Now here’s the real deal—we’re building our very own crew of Key Opinion Consumers. Yep, that’s right, we’re taking engagement to the next level by turning our fans into advocates who can't wait to share their love for our brand. Isn't that just the cherry on top?
Engaging Digital Storytelling & Community Interaction
Look how we're rocking the digital space with our "King of Tomato" campaign. We're creating a buzz with our interactive activities—everyone's talking about it, and it's all over social media! The strategy? We start with some eye-catching comics that pull you right into our story.
Then we hit you with these irresistible mini-games that keep you coming back for more. And for the grand slam, we pack our feed with all this rich, juicy content that's just a finger tap away. Whether it's behind-the-scenes looks, hot new promos, or just some good old-fashioned storytelling, we've got something for everyone.
And we don't just stop there. We've got our ears to the ground, listening to what you have to say and making sure every voice is heard. With every piece of feedback, every shared moment, we're weaving you into the very fabric of our brand's story. It's a splash of summer you can taste, right on your screen!
Maximizing Engagement: Strategizing One-on-One Interactions and KOC Development
On this slide, we're delving into the heart of our digital engagement and how we're nurturing our very own key opinion consumers (KOCs).
The brand's ambassador joined the We community just like one of your friend, they post and respond!We've laid out a strategic roadmap that taps into one-on-one interaction and then scales up to build a solid, buzzing community. We're all about personalizing the user experience, making every interaction count. From exciting challenges to delicious content served up just right—every touchpoint is an opportunity for connection. And as our KOCs join in, they're not just following—they're leading the conversation and shaping the journey. It's all about that one-to-one connection blossoming into a community celebration. Let's keep the conversation going!
Amplifying Brand Presence through User-Generated Content and Viral Marketing Strategies
This slide shows how our audience becomes part of our marketing magic, sharing their own awesome takes on "The King of Tomato" products. From playful snaps to mouthwatering displays, our fans are our best ambassadors, spreading the tomato joy far and wide. Isn’t it just incredible to see the buzz they create?
PS: this part of outcomes were during the new product launching month. So I figured campaigns could be also used for supporting NPLs.
新品话题加持下，内容创作有了更多的方向，优质UGC火爆全网为新品试销成功助力！
The Masterstroke: Unveiling the 'King of Tomato' in the Digital Realm
Here we're showing the full spectrum of our digital prowess. From those first engagements to the ever-coveted user-generated content, we've woven a campaign that's as layered as it is dynamic. It's a web of interactions, each touchpoint more vibrant than the last, pulling our audience closer. We even stepped into the world of NFTs（see previous page - NFT project）, bringing a new edge to engagement. Now that's how you make a splash in the digital era!