1. Online projects with agencies(40%)

• Branding in WeChat Ecosystem: Project aimed at attracting and retaining customers through innovative methods that covers all approaches in Wechat.

• CRM Operations & Social Media: Develops influencers within the community and shares content across platforms.

• NFT (Non-fungible Token) Initiative.

• TVC production: Oversees the TVC production, from the initial briefing and scriptwriting to the filming and placement.

• OTV placement: Including selecting popular shows, arranging on-site materials, and leveraging instant messaging resources.

• Social platforms: Significantly increasing brand visibility (10,000+ new UGCs and Top 1 search ranking in its category for 2022 on Little Red Book).

• CSR projects: partnering with charity co-op efforts to enhance brand credibility.

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2. Offline Events(30%)

• Pop-up sales: Coordinates over 70 national events yearly, engaged directly with

  over 50 million customers and generate significant brand exposure.

• Co-branding Events: Organizes co-branded offline events for special occasions

  and festivals, enhancing brand interaction and consumer experience.

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3. Product optimization & production coordination(20%)

• Product management: Handles new product introductions, ensuring smooth

  coordination across teams, need & demand forecasting, and regional transportation coordinating.

• NPL: Successfully launches new products with campaigns that hit significant sales milestones in the first year (50million).

• Localization: Tailors products to meet regional preferences

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4. Brand general operations(10%)

• POSM management

• Annual/Seasonal maketing plan